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 Aaker, David. A. ... New York: The Free Press.  Balmer, John M. T., Greyser, Stephen. A. ... managing brand equity, 2nd Edition.
Aaker, David A., 1996 Building Strong Brands. The Free Press. 2. Keller, Kevin Lane; 1998. ... Managing Brand Equity. Prentice Hall. _____
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download a commercial, ... Brand Value + Equity May 31 Readings: Brand Portfolio Strategy – Chapter 5 ... Energizing and Differentiating The Brand, David Aaker, Free Press, 2004.
Aaker, David A (1991), Managing Brand Equity: Capitalizing on the Value of a Brand name. New York: The Free Press. Hay traducción al español (Madrid: Ediciones Díaz
Aaker, David A., (1991), Managing Brand Equity, The Free Press, New York, NY. ... Aaker, David A., (2004), Brand Portfolio Strategy, The Free Press, New York, NY.
Managing Brand Equity: Capitalizing on the Value of a Brand Name; David A. Aaker; The Free Press, 1991. ... you can select a free article to download.
Aaker, David A. (1991), “What is Brand Equity?” in Managing Brand Equity, The Free Press, New York: 1-33. ... Aaker, David A. and Robert Jacobson (1994), ...
Aaker, David A Brand ... how exporting free market democracy ... 1956- Strategic brand management : building, measuring, and managing brand equity HD69 ...
David Aaker, one of the most ... 2 Aaker, D., A.: Managing Brand Equity, Capitalizing on the Value of a Brand Name, ... Brand Leadership. The Free Press, 1996.
Aaker, David A. (1991), Managing Brand Equity: Capitalizing on the Value of a Brand Name, (New York: The Free Press). Aaker, David A. (1996), Building Strong Brands ...
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