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Kerin, Roger A. & Peterson, Robert A. (2010). Strategic marketing problems: Cases and comments, 12th Ed. New Jersey: Prentice-Hall. ISBN: 0-13-610706-0 . MGT 531
Roger A. Kerin, and Robert A. Peterson (2004), Strategic Marketing Problems, Cases and Comments, Prentice Hall ... MBA 626 (Strategic Marketing Management) ...

BUS 506 PRINCIPLES OF MANAGEMENT AND MARKETING (3) ... Roger. Market-Based ... Kerin, Roger and Robert Peterson. Strategic Marketing Problems.
Strategic Marketing Problems: Cases and Comments Roger A. Kerin, Southern Methodist University and Robert A. Peterson, University of Texas- Austin
Roger Kerin/Robert A, “Peterson Strategic Marketing Problems”, Prentice Hall . 9. Roger A. Kerin, Steven W. Harley, “Marketing” ,Tata McGraw Hill 10.
Roger A. Kerin, and Robert A. Peterson (2004), Strategic Marketing Problems: Cases and Comments, Prentice Hall ... MBA 626 (Strategic Marketing Management) ...
Required Textbook: Strategic Marketing Problems, 12th Edition (2010), by Roger A.Kerin & Robert A. Peterson, ISBN 978-0-13-610706-4 . COURSE REQUIREMENTS
Strategic Marketing Problems: Case & Comments Geoff Easton Roger Kerin & Robert Peterson Prentice Hall Pearson- Prentice Hall 1982 2007 . 37. MKT4849 IMC Campaign
Kerin, Roger A. Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.-- 11th ed..-- Upper Saddle River, NJ, Pearson/Prentice
Kerin, Roger A. & Robert A. Peterson, Strategic Marketing Problems: Cases and Comments, Prentice Hall, Décima Edición, 2003.
Kerin, Roger A. Strategic marketing problems : cases and comments. 11th ed. Upper Saddle River, N.J. : Pearson, c2007. 658.8 K87m 2009 Kotler, Philip. Marketing ...
Strategic Marketing Problems, Cases and Comments, 12th Edition, Roger A. Kerin and Robert A. Peterson (2010), Prentice Hall, Inc. Course Description:
Roger A. Kerin and Robert A. Peterson, Strategic Marketing Problems, 12th Edition, Prentice Hall. Course Hours The course has 26 class sessions in total.
Strategic Marketing Problems: Cases and Comments, Twelfth Edition, by Roger A. Kerin and Robert A. Peterson. Published by Prentice Hall.
Readings: Kerin, Roger A., and Robert A. Peterson (2010), Strategic Marketing Problems: Cases and Comments, New York: Prentice Hall. (Available at the bookstore).
Strategic Marketing Problems: Case & Comments Geoff Easton Roger Kerin & Robert Peterson Prentice Hall Pearson-Prentice Hall 1982 2007 37.
Strategic Marketing Problems: Cases and Comments, Eleventh Edition, ... Roger A. Kerin,Vijay Mahajan, and P. Rajan Varadarajan,Contemporary Perspectives on Strate-
Strategic Marketing Problems: Cases and Comments: International Edition, 12/E . Roger Kerin & Robert Peterson ISBN-10: 0132465493 ISBN-13: 9780132465496
Title: Strategic Marketing Problems: Cases and Comments, 11 th edition Author(s): Roger Kerin and Robert Peterson Publisher: Prentice Hall ISBN ...
Kerin, Roger A., and Robert A. Pearson, Strategic Marketing Problems, Allyn & Bacon Publishers, 1983 Marex Teleshop & Instructor’s Notes Re-published in:
Book: Strategic Marketing Problems: Cases and Comments, 12 th edition Author(s): Roger Kerin and Robert Peterson Publisher: Prentice Hall ISBN ...
Kerin A. Roger& Peterson (1987) Strategic marketig4th ed;Problems and cases ... Problems in marketing control Control process Marketing metrics
STRATEGIC MARKETING PROBLEMS Cases and Comments TWELFTH EDITION Roger A. Kerin Southern Methodist University Robert A. Peterson University of Texas at Austin